Data Mining and User Profile Construction in Marketing Strategy of Cultural Industry

Published Online: Sep 24, 2025

Received: Jan 05, 2025

Accepted: May 04, 2025

DOI: https://doi.org/10.2478/amns-2025-1000

Keywords

Data mining, User profiling, Firefly algorithm, K-means algorithm, Cultural industry marketing

© 2025 Xia Zhao, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.