Data Mining and User Profile Construction in Marketing Strategy of Cultural Industry

Data publikacji: 24 wrz 2025

Otrzymano: 05 sty 2025

Przyjęty: 04 maj 2025

DOI: https://doi.org/10.2478/amns-2025-1000

Słowa kluczowe

Data mining, User profiling, Firefly algorithm, K-means algorithm, Cultural industry marketing

© 2025 Xia Zhao, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.