Data Mining and User Profile Construction in Marketing Strategy of Cultural Industry

Online veröffentlicht: 24. Sept. 2025

Eingereicht: 05. Jan. 2025

Akzeptiert: 04. Mai 2025

DOI: https://doi.org/10.2478/amns-2025-1000

Schlüsselwörter

Data mining, User profiling, Firefly algorithm, K-means algorithm, Cultural industry marketing

© 2025 Xia Zhao, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.