Data Mining and User Profile Construction in Marketing Strategy of Cultural Industry

Publicado en línea: 24 sept 2025

Recibido: 05 ene 2025

Aceptado: 04 may 2025

DOI: https://doi.org/10.2478/amns-2025-1000

Palabras clave

Data mining, User profiling, Firefly algorithm, K-means algorithm, Cultural industry marketing

© 2025 Xia Zhao, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.