Data Mining and User Profile Construction in Marketing Strategy of Cultural Industry

Pubblicato online: 24 set 2025

Ricevuto: 05 gen 2025

Accettato: 04 mag 2025

DOI: https://doi.org/10.2478/amns-2025-1000

Parole chiave

Data mining, User profiling, Firefly algorithm, K-means algorithm, Cultural industry marketing

© 2025 Xia Zhao, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.