Data Mining and User Profile Construction in Marketing Strategy of Cultural Industry

Publié en ligne: 24 sept. 2025

Reçu: 05 janv. 2025

Accepté: 04 mai 2025

DOI: https://doi.org/10.2478/amns-2025-1000

Mots clés

Data mining, User profiling, Firefly algorithm, K-means algorithm, Cultural industry marketing

© 2025 Xia Zhao, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.