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Applied Mathematics and Nonlinear Sciences
Volume 10 (2025): Issue 1 (January 2025)
Open Access
Data Mining and User Profile Construction in Marketing Strategy of Cultural Industry
Xia Zhao
Xia Zhao
Communication University of Zhejiang
Hangzhou, China
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Zhao, Xia
Sep 24, 2025
Applied Mathematics and Nonlinear Sciences
Volume 10 (2025): Issue 1 (January 2025)
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Published Online:
Sep 24, 2025
Received:
Jan 05, 2025
Accepted:
May 04, 2025
DOI:
https://doi.org/10.2478/amns-2025-1000
Keywords
Data mining
,
User profiling
,
Firefly algorithm
,
K-means algorithm
,
Cultural industry marketing
© 2025 Xia Zhao, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.