Identification of Key Factors Influencing Consumer Purchase in Livestreaming Based on Principal Component Analysis and Combination Weighting
oraz
25 wrz 2023
O artykule
Data publikacji: 25 wrz 2023
Zakres stron: 3191 - 3214
Otrzymano: 28 lip 2023
Przyjęty: 24 sie 2023
DOI: https://doi.org/10.2478/amns.2023.2.01124
Słowa kluczowe
© 2023 Xiaoping Zhu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zhu, Xiaoping
School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China
Yang, Li
School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China