Identification of Key Factors Influencing Consumer Purchase in Livestreaming Based on Principal Component Analysis and Combination Weighting
et
25 sept. 2023
À propos de cet article
Publié en ligne: 25 sept. 2023
Pages: 3191 - 3214
Reçu: 28 juil. 2023
Accepté: 24 août 2023
DOI: https://doi.org/10.2478/amns.2023.2.01124
Mots clés
© 2023 Xiaoping Zhu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zhu, Xiaoping
School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China
Yang, Li
School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China