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Identification of Key Factors Influencing Consumer Purchase in Livestreaming Based on Principal Component Analysis and Combination Weighting

Xiaoping Zhu

Xiaoping Zhu

School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China
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Zhu, Xiaoping
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Li Yang

Li Yang

School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China
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Yang, Li
  
Sep 25, 2023
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Published Online: Sep 25, 2023
Page range: 3191 - 3214
Received: Jul 28, 2023
Accepted: Aug 24, 2023
DOI: https://doi.org/10.2478/amns.2023.2.01124
Keywords
© 2023 Xiaoping Zhu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zhu, Xiaoping
School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China
Yang, Li
School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China
Language:
English
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1 times per year
Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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