Identification of Key Factors Influencing Consumer Purchase in Livestreaming Based on Principal Component Analysis and Combination Weighting
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25 sept 2023
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Publicado en línea: 25 sept 2023
Páginas: 3191 - 3214
Recibido: 28 jul 2023
Aceptado: 24 ago 2023
DOI: https://doi.org/10.2478/amns.2023.2.01124
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© 2023 Xiaoping Zhu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zhu, Xiaoping
School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China
Yang, Li
School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China