Identification of Key Factors Influencing Consumer Purchase in Livestreaming Based on Principal Component Analysis and Combination Weighting
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25. Sept. 2023
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Online veröffentlicht: 25. Sept. 2023
Seitenbereich: 3191 - 3214
Eingereicht: 28. Juli 2023
Akzeptiert: 24. Aug. 2023
DOI: https://doi.org/10.2478/amns.2023.2.01124
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© 2023 Xiaoping Zhu et al., published by Sciendo
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Zhu, Xiaoping
School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China
Yang, Li
School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China