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Identification of Key Factors Influencing Consumer Purchase in Livestreaming Based on Principal Component Analysis and Combination Weighting

Xiaoping Zhu

Xiaoping Zhu

School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China
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Zhu, Xiaoping
 e 
Li Yang

Li Yang

School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China
Cerca questo autore su
Sciendo|Google Scholar
Yang, Li
  
25 set 2023
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Pubblicato online: 25 set 2023
Pagine: 3191 - 3214
Ricevuto: 28 lug 2023
Accettato: 24 ago 2023
DOI: https://doi.org/10.2478/amns.2023.2.01124
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© 2023 Xiaoping Zhu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zhu, Xiaoping
School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China
Yang, Li
School of Economic and Trade Management, Anhui Vocational College of Defense TechnologyLu’an, China
Lingua:
Inglese
Frequenza di pubblicazione:
1 volte all'anno
Argomenti della rivista:
Scienze biologiche, Scienze della vita, altro, Matematica, Matematica applicata, Matematica generale, Fisica, Fisica, altro
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