Quantitative assessment of brand promotion effect of agricultural products based on multiple regression analysis

Data publikacji: 29 wrz 2025

Otrzymano: 13 sty 2025

Przyjęty: 02 maj 2025

DOI: https://doi.org/10.2478/amns-2025-1115

Słowa kluczowe

Multiple linear regression model, Principal component analysis, Brand promotion effect, Agricultural products

© 2025 Yanjun Su, published by Sciendo.

This work is licensed under the Creative Commons Attribution 4.0 International License.