Quantitative assessment of brand promotion effect of agricultural products based on multiple regression analysis

Publicado en línea: 29 sept 2025

Recibido: 13 ene 2025

Aceptado: 02 may 2025

DOI: https://doi.org/10.2478/amns-2025-1115

Palabras clave

Multiple linear regression model, Principal component analysis, Brand promotion effect, Agricultural products

© 2025 Yanjun Su, published by Sciendo.

This work is licensed under the Creative Commons Attribution 4.0 International License.