Quantitative assessment of brand promotion effect of agricultural products based on multiple regression analysis

Publié en ligne: 29 sept. 2025

Reçu: 13 janv. 2025

Accepté: 02 mai 2025

DOI: https://doi.org/10.2478/amns-2025-1115

Mots clés

Multiple linear regression model, Principal component analysis, Brand promotion effect, Agricultural products

© 2025 Yanjun Su, published by Sciendo.

This work is licensed under the Creative Commons Attribution 4.0 International License.