Quantitative assessment of brand promotion effect of agricultural products based on multiple regression analysis

Online veröffentlicht: 29. Sept. 2025

Eingereicht: 13. Jan. 2025

Akzeptiert: 02. Mai 2025

DOI: https://doi.org/10.2478/amns-2025-1115

Schlüsselwörter

Multiple linear regression model, Principal component analysis, Brand promotion effect, Agricultural products

© 2025 Yanjun Su, published by Sciendo.

This work is licensed under the Creative Commons Attribution 4.0 International License.