Quantitative assessment of brand promotion effect of agricultural products based on multiple regression analysis

Pubblicato online: 29 set 2025

Ricevuto: 13 gen 2025

Accettato: 02 mag 2025

DOI: https://doi.org/10.2478/amns-2025-1115

Parole chiave

Multiple linear regression model, Principal component analysis, Brand promotion effect, Agricultural products

© 2025 Yanjun Su, published by Sciendo.

This work is licensed under the Creative Commons Attribution 4.0 International License.