Quantitative assessment of brand promotion effect of agricultural products based on multiple regression analysis

Published Online: Sep 29, 2025

Received: Jan 13, 2025

Accepted: May 02, 2025

DOI: https://doi.org/10.2478/amns-2025-1115

Keywords

Multiple linear regression model, Principal component analysis, Brand promotion effect, Agricultural products

© 2025 Yanjun Su, published by Sciendo.

This work is licensed under the Creative Commons Attribution 4.0 International License.