Research on the implementation of teaching consumer online behavior pattern recognition technology in higher vocational college e-commerce education

Data publikacji: 05 cze 2025

Otrzymano: 12 sty 2025

Przyjęty: 08 maj 2025

DOI: https://doi.org/10.2478/amns-2025-1114

Słowa kluczowe

Customer segmentation, RFM model, e-commerce education, K-Means clustering

© 2025 Yi Yang and Qiang Li, published by Sciendo.

This work is licensed under the Creative Commons Attribution 4.0 International License.