Research on the implementation of teaching consumer online behavior pattern recognition technology in higher vocational college e-commerce education

Publicado en línea: 05 jun 2025

Recibido: 12 ene 2025

Aceptado: 08 may 2025

DOI: https://doi.org/10.2478/amns-2025-1114

Palabras clave

Customer segmentation, RFM model, e-commerce education, K-Means clustering

© 2025 Yi Yang and Qiang Li, published by Sciendo.

This work is licensed under the Creative Commons Attribution 4.0 International License.