Research on the implementation of teaching consumer online behavior pattern recognition technology in higher vocational college e-commerce education

Pubblicato online: 05 giu 2025

Ricevuto: 12 gen 2025

Accettato: 08 mag 2025

DOI: https://doi.org/10.2478/amns-2025-1114

Parole chiave

Customer segmentation, RFM model, e-commerce education, K-Means clustering

© 2025 Yi Yang and Qiang Li, published by Sciendo.

This work is licensed under the Creative Commons Attribution 4.0 International License.