Research on the implementation of teaching consumer online behavior pattern recognition technology in higher vocational college e-commerce education

Published Online: Jun 05, 2025

Received: Jan 12, 2025

Accepted: May 08, 2025

DOI: https://doi.org/10.2478/amns-2025-1114

Keywords

Customer segmentation, RFM model, e-commerce education, K-Means clustering

© 2025 Yi Yang and Qiang Li, published by Sciendo.

This work is licensed under the Creative Commons Attribution 4.0 International License.