Research on the implementation of teaching consumer online behavior pattern recognition technology in higher vocational college e-commerce education

Online veröffentlicht: 05. Juni 2025

Eingereicht: 12. Jan. 2025

Akzeptiert: 08. Mai 2025

DOI: https://doi.org/10.2478/amns-2025-1114

Schlüsselwörter

Customer segmentation, RFM model, e-commerce education, K-Means clustering

© 2025 Yi Yang and Qiang Li, published by Sciendo.

This work is licensed under the Creative Commons Attribution 4.0 International License.