Research on the implementation of teaching consumer online behavior pattern recognition technology in higher vocational college e-commerce education

Publié en ligne: 05 juin 2025

Reçu: 12 janv. 2025

Accepté: 08 mai 2025

DOI: https://doi.org/10.2478/amns-2025-1114

Mots clés

Customer segmentation, RFM model, e-commerce education, K-Means clustering

© 2025 Yi Yang and Qiang Li, published by Sciendo.

This work is licensed under the Creative Commons Attribution 4.0 International License.