Optimization analysis of cross-border e-commerce marketing strategy based on the SCOR model

Published Online: Aug 09, 2023

Received: Nov 14, 2022

Accepted: Feb 17, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00164

Keywords

Cross-border e-commerce, E-commerce marketing, Strategy optimization, SCOR model, BP wavelet neural network

© 2023 Fang Zhou, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.