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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Optimization analysis of cross-border e-commerce marketing strategy based on the SCOR model
Fang Zhou
Fang Zhou
Fanli School of Business, Nanyang Institute of Technology
Nanyang, China
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Zhou, Fang
Aug 09, 2023
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Aug 09, 2023
Received:
Nov 14, 2022
Accepted:
Feb 17, 2023
DOI:
https://doi.org/10.2478/amns.2023.2.00164
Keywords
Cross-border e-commerce
,
E-commerce marketing
,
Strategy optimization
,
SCOR model
,
BP wavelet neural network
© 2023 Fang Zhou, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
