Optimization analysis of cross-border e-commerce marketing strategy based on the SCOR model

Publicado en línea: 09 ago 2023

Recibido: 14 nov 2022

Aceptado: 17 feb 2023

DOI: https://doi.org/10.2478/amns.2023.2.00164

Palabras clave

Cross-border e-commerce, E-commerce marketing, Strategy optimization, SCOR model, BP wavelet neural network

© 2023 Fang Zhou, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.