Optimization analysis of cross-border e-commerce marketing strategy based on the SCOR model

Pubblicato online: 09 ago 2023

Ricevuto: 14 nov 2022

Accettato: 17 feb 2023

DOI: https://doi.org/10.2478/amns.2023.2.00164

Parole chiave

Cross-border e-commerce, E-commerce marketing, Strategy optimization, SCOR model, BP wavelet neural network

© 2023 Fang Zhou, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.