Optimization analysis of cross-border e-commerce marketing strategy based on the SCOR model

Publié en ligne: 09 août 2023

Reçu: 14 nov. 2022

Accepté: 17 févr. 2023

DOI: https://doi.org/10.2478/amns.2023.2.00164

Mots clés

Cross-border e-commerce, E-commerce marketing, Strategy optimization, SCOR model, BP wavelet neural network

© 2023 Fang Zhou, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.