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Research on loyalty prediction of e-commerce customer based on data mining

Xujie Qin

Xujie Qin

Anhui Business and Technology CollegeAnhui, China
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Qin, Xujie
  
Sep 05, 2022
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Published Online: Sep 05, 2022
Page range: 721 - 732
Received: Apr 12, 2022
Accepted: May 24, 2022
DOI: https://doi.org/10.2478/amns.2022.1.00020
Keywords
© 2023 Xujie Qin, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Factors of e-commerce customer churn.
Factors of e-commerce customer churn.

Fig. 2

Classification of e-commerce customer loyalty.
Classification of e-commerce customer loyalty.

Fig. 3

Tasks of data mining technology in prediction of e-commerce customer loyalty.
Tasks of data mining technology in prediction of e-commerce customer loyalty.

Fig. 4

Data mining process of e-commerce platform.
Data mining process of e-commerce platform.

Fig. 5

Processing steps of e-commerce customer data.
Processing steps of e-commerce customer data.
Language:
English
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Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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