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Research on loyalty prediction of e-commerce customer based on data mining

Xujie Qin

Xujie Qin

Anhui Business and Technology CollegeAnhui, China
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Qin, Xujie
  
05 set 2022
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Pubblicato online: 05 set 2022
Pagine: 721 - 732
Ricevuto: 12 apr 2022
Accettato: 24 mag 2022
DOI: https://doi.org/10.2478/amns.2022.1.00020
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© 2023 Xujie Qin, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Factors of e-commerce customer churn.
Factors of e-commerce customer churn.

Fig. 2

Classification of e-commerce customer loyalty.
Classification of e-commerce customer loyalty.

Fig. 3

Tasks of data mining technology in prediction of e-commerce customer loyalty.
Tasks of data mining technology in prediction of e-commerce customer loyalty.

Fig. 4

Data mining process of e-commerce platform.
Data mining process of e-commerce platform.

Fig. 5

Processing steps of e-commerce customer data.
Processing steps of e-commerce customer data.
Lingua:
Inglese
Frequenza di pubblicazione:
1 volte all'anno
Argomenti della rivista:
Scienze biologiche, Scienze della vita, altro, Matematica, Matematica applicata, Matematica generale, Fisica, Fisica, altro
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