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Research on loyalty prediction of e-commerce customer based on data mining

Xujie Qin

Xujie Qin

Anhui Business and Technology CollegeAnhui, China
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Qin, Xujie
  
05 sept. 2022
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Publié en ligne: 05 sept. 2022
Pages: 721 - 732
Reçu: 12 avr. 2022
Accepté: 24 mai 2022
DOI: https://doi.org/10.2478/amns.2022.1.00020
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© 2023 Xujie Qin, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Factors of e-commerce customer churn.
Factors of e-commerce customer churn.

Fig. 2

Classification of e-commerce customer loyalty.
Classification of e-commerce customer loyalty.

Fig. 3

Tasks of data mining technology in prediction of e-commerce customer loyalty.
Tasks of data mining technology in prediction of e-commerce customer loyalty.

Fig. 4

Data mining process of e-commerce platform.
Data mining process of e-commerce platform.

Fig. 5

Processing steps of e-commerce customer data.
Processing steps of e-commerce customer data.
Langue:
Anglais
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Sujets de la revue:
Sciences de la vie, Sciences de la vie, autres, Mathématiques, Mathématiques appliquées, Mathématiques générales, Physique, Physique, autres
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