Research on loyalty prediction of e-commerce customer based on data mining

Pubblicato online: 05 set 2022

Pagine: 721 - 732

Ricevuto: 12 apr 2022

Accettato: 24 mag 2022

DOI: https://doi.org/10.2478/amns.2022.1.00020

Parole chiave

Data mining, e-commerce, customer loyalty, XGBoost algorithm

© 2023 Xujie Qin, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.