Research on loyalty prediction of e-commerce customer based on data mining

Publicado en línea: 05 sept 2022

Páginas: 721 - 732

Recibido: 12 abr 2022

Aceptado: 24 may 2022

DOI: https://doi.org/10.2478/amns.2022.1.00020

Palabras clave

Data mining, e-commerce, customer loyalty, XGBoost algorithm

© 2023 Xujie Qin, published by Sciendo

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