Research on loyalty prediction of e-commerce customer based on data mining

Published Online: Sep 05, 2022

Page range: 721 - 732

Received: Apr 12, 2022

Accepted: May 24, 2022

DOI: https://doi.org/10.2478/amns.2022.1.00020

Keywords

Data mining, e-commerce, customer loyalty, XGBoost algorithm

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