A study on the visual effect and user response of infomercials based on neural network analysis
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Sep 23, 2025
About this article
Published Online: Sep 23, 2025
Received: Jan 16, 2025
Accepted: Apr 23, 2025
DOI: https://doi.org/10.2478/amns-2025-0961
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© 2025 Xia Yan et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Yan, Xia
College of Journalism and Communication, Advertising, Shanghai Jian Qiao UniversityShanghai, China
Rosli, Anita Binti
Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Bintulu CampusBintulu, Malaysia
Alwie, Aryaty Binti
Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Bintulu CampusBintulu, Malaysia