A study on the visual effect and user response of infomercials based on neural network analysis
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23. Sept. 2025
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Online veröffentlicht: 23. Sept. 2025
Eingereicht: 16. Jan. 2025
Akzeptiert: 23. Apr. 2025
DOI: https://doi.org/10.2478/amns-2025-0961
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© 2025 Xia Yan et al., published by Sciendo
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Yan, Xia
College of Journalism and Communication, Advertising, Shanghai Jian Qiao UniversityShanghai, China
Rosli, Anita Binti
Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Bintulu CampusBintulu, Malaysia
Alwie, Aryaty Binti
Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Bintulu CampusBintulu, Malaysia