A study on the visual effect and user response of infomercials based on neural network analysis
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23 sept 2025
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Publicado en línea: 23 sept 2025
Recibido: 16 ene 2025
Aceptado: 23 abr 2025
DOI: https://doi.org/10.2478/amns-2025-0961
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© 2025 Xia Yan et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Yan, Xia
College of Journalism and Communication, Advertising, Shanghai Jian Qiao UniversityShanghai, China
Rosli, Anita Binti
Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Bintulu CampusBintulu, Malaysia
Alwie, Aryaty Binti
Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Bintulu CampusBintulu, Malaysia