A study on the visual effect and user response of infomercials based on neural network analysis
, oraz
23 wrz 2025
O artykule
Data publikacji: 23 wrz 2025
Otrzymano: 16 sty 2025
Przyjęty: 23 kwi 2025
DOI: https://doi.org/10.2478/amns-2025-0961
Słowa kluczowe
© 2025 Xia Yan et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Yan, Xia
College of Journalism and Communication, Advertising, Shanghai Jian Qiao UniversityShanghai, China
Rosli, Anita Binti
Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Bintulu CampusBintulu, Malaysia
Alwie, Aryaty Binti
Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Bintulu CampusBintulu, Malaysia