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Applied Mathematics and Nonlinear Sciences
Volume 10 (2025): Issue 1 (January 2025)
Open Access
A study on the visual effect and user response of infomercials based on neural network analysis
Xia Yan
Xia Yan
College of Journalism and Communication, Advertising, Shanghai Jian Qiao University
Shanghai, China
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Yan, Xia
,
Anita Binti Rosli
Anita Binti Rosli
Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Bintulu Campus
Bintulu, Malaysia
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Rosli, Anita Binti
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Aryaty Binti Alwie
Aryaty Binti Alwie
Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Bintulu Campus
Bintulu, Malaysia
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Alwie, Aryaty Binti
Sep 23, 2025
Applied Mathematics and Nonlinear Sciences
Volume 10 (2025): Issue 1 (January 2025)
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Published Online:
Sep 23, 2025
Received:
Jan 16, 2025
Accepted:
Apr 23, 2025
DOI:
https://doi.org/10.2478/amns-2025-0961
Keywords
Regression neural network
,
Synergetic attention
,
Visual effects
,
Infomercials
© 2025 Xia Yan et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
