Research on Clothing Brand Marketing Strategy Based on E-commerce Webcasting in the Internet Era

Published Online: Oct 09, 2024

Received: May 15, 2024

Accepted: Sep 04, 2024

DOI: https://doi.org/10.2478/amns-2024-2936

Keywords

<kwd>E-commerce live streaming</kwd>, <kwd>SOR model</kwd>, <kwd>Structural equation</kwd>, <kwd>Product marketing</kwd>, <kwd>Factor analysis</kwd>

© 2024 Nuo Chen, published by Sciendo

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