Research on Clothing Brand Marketing Strategy Based on E-commerce Webcasting in the Internet Era

Publié en ligne: 09 oct. 2024

Reçu: 15 mai 2024

Accepté: 04 sept. 2024

DOI: https://doi.org/10.2478/amns-2024-2936

Mots clés

<kwd>E-commerce live streaming</kwd>, <kwd>SOR model</kwd>, <kwd>Structural equation</kwd>, <kwd>Product marketing</kwd>, <kwd>Factor analysis</kwd>

© 2024 Nuo Chen, published by Sciendo

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