Research on Clothing Brand Marketing Strategy Based on E-commerce Webcasting in the Internet Era

Publicado en línea: 09 oct 2024

Recibido: 15 may 2024

Aceptado: 04 sept 2024

DOI: https://doi.org/10.2478/amns-2024-2936

Palabras clave

<kwd>E-commerce live streaming</kwd>, <kwd>SOR model</kwd>, <kwd>Structural equation</kwd>, <kwd>Product marketing</kwd>, <kwd>Factor analysis</kwd>

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