Research on Clothing Brand Marketing Strategy Based on E-commerce Webcasting in the Internet Era

Online veröffentlicht: 09. Okt. 2024

Eingereicht: 15. Mai 2024

Akzeptiert: 04. Sept. 2024

DOI: https://doi.org/10.2478/amns-2024-2936

Schlüsselwörter

<kwd>E-commerce live streaming</kwd>, <kwd>SOR model</kwd>, <kwd>Structural equation</kwd>, <kwd>Product marketing</kwd>, <kwd>Factor analysis</kwd>

© 2024 Nuo Chen, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.