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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Research on Clothing Brand Marketing Strategy Based on E-commerce Webcasting in the Internet Era
Nuo Chen
Nuo Chen
Hangzhou Vocational & Technical College
Hangzhou, China
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Chen, Nuo
Oct 09, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Oct 09, 2024
Received:
May 15, 2024
Accepted:
Sep 04, 2024
DOI:
https://doi.org/10.2478/amns-2024-2936
Keywords
<kwd>E-commerce live streaming</kwd>
,
<kwd>SOR model</kwd>
,
<kwd>Structural equation</kwd>
,
<kwd>Product marketing</kwd>
,
<kwd>Factor analysis</kwd>
© 2024 Nuo Chen, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
