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Research and optimization of cross-border e-commerce marketing mode based on big data technology

Jiang, Yuanyuan

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Aug 05, 2024

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Applied Mathematics and Nonlinear Sciences

Volume 9 (2024): Issue 1 (January 2024)

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Published Online: Aug 05, 2024

Received: Mar 30, 2024

Accepted: Jun 18, 2024

DOI: https://doi.org/10.2478/amns-2024-1953

Keywords
<kwd>RFM model</kwd>, <kwd>User behavior model</kwd>, <kwd>K-Means clustering algorithm</kwd>, <kwd>Precision marketing</kwd>, <kwd>Cross-border e-commerce</kwd>

© 2024 Yuanyuan Jiang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Jiang, Yuanyuan

School of Business Administration, Guangxi Vocational Normal UniversityNanning, China

Li, Long

School of Business, Nanning College for Vocational TechnologyNanning, China

Language:: English

Publication timeframe:: 1 times per year
Journal Subjects:: Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other

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