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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Research and optimization of cross-border e-commerce marketing mode based on big data technology
Yuanyuan Jiang
Yuanyuan Jiang
School of Business Administration, Guangxi Vocational Normal University
Nanning, China
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Jiang, Yuanyuan
and
Long Li
Long Li
School of Business, Nanning College for Vocational Technology
Nanning, China
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Li, Long
Aug 05, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Aug 05, 2024
Received:
Mar 30, 2024
Accepted:
Jun 18, 2024
DOI:
https://doi.org/10.2478/amns-2024-1953
Keywords
<kwd>RFM model</kwd>
,
<kwd>User behavior model</kwd>
,
<kwd>K-Means clustering algorithm</kwd>
,
<kwd>Precision marketing</kwd>
,
<kwd>Cross-border e-commerce</kwd>
© 2024 Yuanyuan Jiang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
