Research and optimization of cross-border e-commerce marketing mode based on big data technology

Publicado en línea: 05 ago 2024

Recibido: 30 mar 2024

Aceptado: 18 jun 2024

DOI: https://doi.org/10.2478/amns-2024-1953

Palabras clave

<kwd>RFM model</kwd>, <kwd>User behavior model</kwd>, <kwd>K-Means clustering algorithm</kwd>, <kwd>Precision marketing</kwd>, <kwd>Cross-border e-commerce</kwd>

© 2024 Yuanyuan Jiang et al., published by Sciendo

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