Research and optimization of cross-border e-commerce marketing mode based on big data technology

Publié en ligne: 05 août 2024

Reçu: 30 mars 2024

Accepté: 18 juin 2024

DOI: https://doi.org/10.2478/amns-2024-1953

Mots clés

<kwd>RFM model</kwd>, <kwd>User behavior model</kwd>, <kwd>K-Means clustering algorithm</kwd>, <kwd>Precision marketing</kwd>, <kwd>Cross-border e-commerce</kwd>

© 2024 Yuanyuan Jiang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.